The New and why it fails miserably

10 Reasons Why Joost’s New Service Fails
Read Write Web has an excellent collection as to why the new service fails miserably. I personally use Hulu and I tried out Joost’s latest service. Hulu rocks and Joost falls short in so many ways. I personally disliked the navigation. Joost really needs to up its game if it has to compete the market of free ad-powered online video. There are 3 major players that I see

Hulu – clear market leader
IMDB – clost second although it’s more of convenience and leveraging their user base. Furthermore, they are utilizing the Hulu/CBS videos directly.
Joost – have a decent market share, but really have to up their game if they want to maintain and build a user base.

Leave a Reply