$500B for a company named after a fruit. 

With a logo that’s the picture of a half eaten version of the same fruit. 

Things are fruity. On a similar vein, imagine the point where this fruit company now has economies of scale against Samsung and Sony. Oh how things change. 

The iPad is better, bigger, has more apps and better apps, and is cheaper. The fact that these tablets are only price competitive with the iPad when they’re bought with a two-year contract is a killer. People aren’t stupid. People hate contracts.

 – To Daring Fireball