# The New Joost.com and why it fails miserably

- Author: @gurupanguji
- Date: 2008-10-22
- URL: https://gurupanguji.com/blog/2008/10/22/the-new-joostcom-and-why-it-fails-miserably/
- Categories: essay

---


<a href="http://www.readwriteweb.com/archives/10_reasons_why_joost_fails.php">10 Reasons Why Joost's New Service Fails</a>
Read Write Web has an excellent collection as to why the new <a href="http://joost.com/">Joost.com</a> service fails miserably. I personally use <a href="http://www.hulu.com/">Hulu</a> and I tried out Joost's latest service. Hulu rocks and Joost falls short in so many ways. I personally disliked the navigation. Joost really needs to up its game if it has to compete the market of free ad-powered online video. There are 3 major players that I see

<a href="http://www.hulu.com/">Hulu</a> - clear market leader
<a href="http://imdb.com/">IMDB</a> - clost second although it's more of convenience and leveraging their user base. Furthermore, they are utilizing the Hulu/CBS videos directly.
<a href="http://www.joost.com/">Joost</a> - have a decent market share, but really have to up their game if they want to maintain and build a user base.