# One of the most important things to do in a startup -

- Author: @gurupanguji
- Date: 2009-06-15
- URL: https://gurupanguji.com/blog/2009/06/15/one-of-the-most-important-things-to-do-in-a-startup/
- Categories: essay, philosophy

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<img src="/assets/images/blog/697cf141-63a4-4ff8-8152-45eb727b02d7.jpg" alt="697CF141-63A4-4FF8-8152-45EB727B02D7.jpg" border="0" width="397" height="403" /><br />
[Image credit: <a href="/assets/images/blog/sbWinner.jpg">http://maxweber.hunter.cuny.edu/pub/eres/EDSPC715_MCINTYRE/sbWinner.jpg</a>]<br />

<strong>POSITIVE REINFORCEMENT.</strong>

Let me repeat that again - POSITIVE REINFORCEMENT.

When someone does something, appreciate their contribution. In most startups, the product is a vision of a particular person / group of people and the others are trying hard to materialize that vision. Make sure as the founder, you are grateful that they are <strong>sharing your vision and helping you realize it</strong>. Anytime you do otherwise, it's a major point against you and will bite you forever in the future. 

And while you are at it, the best thing you can invest in before running a company is to understand how to manage work relationships.