$500B for a company named after a fruit. 

With a logo that's the picture of a half eaten version of the same fruit. 

Things are fruity. On a similar vein, imagine the point where this fruit company now has economies of scale against Samsung and Sony. Oh how things change. 

> The iPad is better, bigger, has more apps and better apps, and is cheaper. The fact that these tablets are only price competitive with the iPad when they’re bought with a two-year contract is a killer. People aren’t stupid. People hate contracts.

★ - To Daring Fireball