# Bookmarked: Even food delivery is monetizing attention

- Author: @gurupanguji
- Date: 2025-06-12
- URL: https://gurupanguji.com/blog/2025/06/12/even-food-delivery-is-monetizing-attention/
- Categories: link, technology
- Tags: ads, advertising, doordash, economy

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> Food delivery giant DoorDash announced the acquisition of Symbiosys, an advertising tech startup founded by a former Google leader and backed by Seattle-area venture capital firm Fuse. The deal, valued at $175 million, will help boost DoorDash’s off-site advertising capabilities.

*Source:* [DoorDash pays $175M to acquire Symbiosys, an adtech startup with roots in Seattle region – GeekWire](https://www.geekwire.com/2025/doordash-pays-175m-to-acquire-symbiosys-an-adtech-startup-with-roots-in-seattle-region/)

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<p>Everything is about <a href="https://blog.gurupanguji.com/?p=11013&amp;preview=true" target="_blank" rel="noopener" title="">monetizing attention</a> - even food delivery apparently. </p>
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