# Bookmarked: AI changes mass surveillance to mass spying and the next age of ad-tech is going to be wild.

- Author: @gurupanguji
- Date: 2025-08-01
- URL: https://gurupanguji.com/blog/2025/08/01/ai-changes-mass-surveillance-to-mass-spying-and-the-next-age-of-ad-tech-is-going-to-be-wild/
- Categories: link, ai
- Tags: ad-tech, ads, ai, embedding, models, technology

---


> Similarly, mass spying will change the nature of spying. All the data will be saved. It will all be searchable, and understandable, in bulk. Tell me who has talked about a particular topic in the past month, and how discussions about that topic have evolved. Person A did something; check if someone told them to do it. Find everyone who is plotting a crime, or spreading a rumor, or planning to attend a political protest.

*Source:* [Spying has always been limited by the need for human labor. A.I. is going to change that.](https://slate.com/technology/2023/12/ai-mass-spying-internet-surveillance.html)

<!-- wp:paragraph -->
<p>This is something I've been harping on for a while. AI models are getting <em>small enough</em> to be run on our phones. Most of our data is not encrypted and apps and aggregators now have the capability to summarize and leverage our content in very novel ways. </p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>In fact, when done right, this is going to be mass spying in a completely privacy preserving way. What they can do is just create embeddings of our data on-device and then leverage them for different ad-serving purposes. </p>
<!-- /wp:paragraph -->

<!-- wp:paragraph -->
<p>The next age of ad-tech is going to be freaking-wild. </p>
<!-- /wp:paragraph -->