Apple grew its market share in each of the Big 3 US carriers. Its share grew the most at Verizon to 77% in Q1 2026.

“If Apple can avoid significant price increases and continue to outpace its peers in promotional dollars, it will be tough for Android manufacturers to keep up in the year ahead, said Klaehne.

Source: iPhone Share of US Big 3 Carriers reaches 75%, 77% with Verizon

The headline is a little misleading as it’s specifically quoting Q1 2026 sales. That said, it’s still incredible and only cements Apple’s position as the lead US cellphone maker. This is particularly interesting given Google’s bifurcated attention with Gemini.

There’s now even more reason the Apple + Gemini partnership is actually a good thing for both companies, at least in the US.