Food delivery giant DoorDash announced the acquisition of Symbiosys, an advertising tech startup founded by a former Google leader and backed by Seattle-area venture capital firm Fuse.

The deal, valued at $175 million, will help boost DoorDash’s off-site advertising capabilities.

DoorDash pays $175M to acquire Symbiosys, an adtech startup with roots in Seattle region – GeekWire

Everything is about monetizing attention - even food delivery apparently.