Motion is critical for how a product feels. It guides attention, reinforces brand personality, and can make an interface feel more responsive. Motion has been a core part of my design process, going way back to the days when Principle was king.
How I approach motion in product design - The Desk of Bryan Maniotakis
Here’s my general framework that I’ve been using over the years.
Some solid guidelines here that can be taken as near gospel to raise the floor of motion design in your product.