Good guidelines on motion in product design

Motion is critical for how a product feels. It guides attention, reinforces brand personality, and can make an interface feel more responsive. Motion has been a core part of my design process, going way back to the days when Principle was king. Here’s my general framework that I’ve been using over the years.

Source: How I approach motion in product design - The Desk of Bryan Maniotakis

Some solid guidelines here that can be taken as near gospel to raise the floor of motion design in your product.