A beautiful site that’s easy to read might be the product of someone who is comfortable with the corporate world, but not necessarily. Instead, it may simply show an allegiance to their craft.

Principles of design and typography have been honed over hundreds of years. Those who learn them care about something bigger than what is implied by corporate or commercial.

Source: newsonaut: news, technology and other stuff

All while realizing that “beautiful” is indeed subjective. To be clear, I actually find my own sense of what’s “beautiful” on the web when it comes to typography and font-family and font-size is certainly a flux that’s influenced by many viewpoints and my own feelings.

Being fundamentally emotional, I think it’s natural that this is subjective, what’s vogue changes (for example more serif usage).

There are some people who will align with my own tastes and given the world, I have to accept that if my site were shown to even 10,000 people, let alone a 100,000 or a million, some will find my own site less tasteful to them than myself.

I am a product of whatever I’ve been influenced by and I deeply admire people who go out of their way to find the beauty in things. It’s easy to critique - it’s way harder to take something beautiful, find what’s beautiful about it and then make it shine even more.

In my life and craft, that’s what I’ve tried hard to do - be it people, products, systems or technology.